Goldfinch Create & Play is a sustainable creative arts and play space and cafe offering enriching art and creative classes for babies, preschoolers, and school-aged children, alongside family sessions holiday clubs and parties.
As their freelance marketing manager, I partnered closely with founder Nicole to successfully launch and establish the brand, building a strong marketing foundation across digital platforms. Designed to nurture both people and the planet, Goldfinch was built to Passivhaus standards — one of the world’s most rigorous energy performance benchmarks — ensuring a light-filled, eco-conscious environment where creativity and comfort go hand in hand.
Through weekly full-day strategy and training sessions, I provided a hybrid approach of hands-on marketing implementation and upskilling, equipping Nicole with the skills to confidently manage Goldfinch’s marketing independently. Additionally, I introduced key collaborators from my network, including website developers, photographers, videographers, PR experts, and brand designers, to support essential elements of the launch strategy.
— Nicole Strong, Founder, Goldfinch Create & Play
Goldfinch Create & Play is a sustainable creative arts and play space and cafe offering enriching art and creative classes for babies, preschoolers, and school-aged children, alongside holiday clubs and parties.
As their freelance marketing manager, I partnered closely with founder Nicole to successfully launch and establish the brand, building a strong marketing foundation across digital platforms. Designed to nurture both people and the planet, Goldfinch was built to Passivhaus standards — one of the world’s most rigorous energy performance benchmarks — ensuring a light-filled, eco-conscious environment where creativity and comfort go hand in hand.
Through weekly full-day strategy and training sessions, I provided a hybrid approach of hands-on marketing implementation and upskilling, equipping Nicole with the skills to confidently manage Goldfinch’s marketing independently. Additionally, I introduced key collaborators from my network, including website developers, photographers, videographers, PR experts, and brand designers, to support essential elements of the launch strategy.
— Nicole Strong, Founder, Goldfinch Create & Play
By delivering a comprehensive marketing strategy alongside hands-on training and mentorship, I helped Goldfinch Create & Play establish itself as a thriving, in-demand creative arts space. Collaborating with trusted experts — including Anorak Cat (website), Stacey Bramhall (PR), Ellie Bowie (brand design), and Adele from Super Funky Penguin (photography and video) — we brought the Goldfinch brand to life across every touchpoint. With a strong digital presence, targeted content, SEO, social media, paid ads, and email marketing in place, Goldfinch quickly gained traction, filled classes, and built a loyal, engaged community.
By delivering a comprehensive marketing strategy alongside hands-on training and mentorship, I helped Goldfinch Create & Play establish itself as a thriving, in-demand creative arts space. Collaborating with trusted experts — including Anorak Cat (website), Stacey Bramhall (PR), Ellie Bowie (brand design), and Adele from Super Funky Penguin (photography and video) — we brought the Goldfinch brand to life across every touchpoint. With a strong digital presence, targeted content, SEO, social media, paid ads, and email marketing in place, Goldfinch quickly gained traction, filled classes, and built a loyal, engaged community.
