I help independent businesses like yours cut through the overwhelm with strategic, results-driven marketing. With 20+ years of experience, I provide hands-on marketing support for independent businesses—offering ongoing marketing management, strategic guidance, content marketing, digital ad campaigns, and website performance improvements. Whether you need a clear marketing roadmap, a website that works harder for your business, or expert help to fuel your growth, I deliver senior-level expertise without the overhead of an internal hire. From the Essentials Content Marketing Package and Marketing Co-Working Days to full-scale support through my Freelance Marketing Manager service, I also offer training and knowledge-sharing to empower you and your team as you grow. It’s a smarter, more efficient way to elevate your marketing—without compromising on quality.
Designed for small, owner-managed businesses that are ready to move their marketing forward — but aren’t looking to hire a marketing manager just yet. Whether you already have a marketing plan in place or need support creating one, you’re happy to handle much of the implementation yourself or with your team. What you need is focused, one-to-one expert support and knowledge to help bring your ideas to life, stay on track, and build momentum with confidence.
£380/month
For business owners ready to elevate their marketing efforts but not yet ready to recruit a permanent marketing manager. If you’re looking for strategic guidance and hands-on support to drive your marketing forward, this service is designed for you.
I work as an extension of your team — like an internal marketing manager would — bringing structure, direction, and consistency to your marketing without the commitment of an in-house hire.
£380/week
Perfect for small, owner-managed businesses that already have a marketing plan, brand, and offerings in place but need help maintaining momentum. You’re ready to stay visible, consistent, and connected — but you don’t have the time or resources to manage everything on your own. Each month, I’ll take care of your core content marketing activities — from social media updates and email campaigns to SEO-friendly blogs — so you can keep your focus on running the business, knowing your marketing is in expert hands.
£495/month
Designed for small, owner-managed businesses that are ready to move their marketing forward — but aren’t looking to hire a marketing manager just yet. Whether you already have a marketing plan in place or need support creating one, you’re happy to handle much of the implementation yourself or with your team. What you need is focused, one-to-one expert support and knowledge to help bring your ideas to life, stay on track, and build momentum with confidence.
£380/month
For business owners ready to elevate their marketing efforts but not yet ready to recruit a permanent marketing manager. If you’re looking for strategic guidance and hands-on support to drive your marketing forward, this service is designed for you.
I work as an extension of your team — like an internal marketing manager would — bringing structure, direction, and consistency to your marketing without the commitment of an in-house hire.
£380/week
Perfect for small, owner-managed businesses that already have a marketing plan, brand, and offerings in place but need help maintaining momentum. You’re ready to stay visible, consistent, and connected — but you don’t have the time or resources to manage everything on your own. Each month, I’ll take care of your core content marketing activities — from social media updates and email campaigns to SEO-friendly blogs — so you can keep your focus on running the business, knowing your marketing is in expert hands.
£495/month
I specialise in helping independent businesses achieve their growth aspirations. I understand that developing a strategic marketing plan—and then implementing it—can feel overwhelming. That’s why I work with you to break it down into manageable steps, creating a clear, actionable plan tailored to your goals. Together, we’ll tackle the challenges of time, resources, or expertise, unlocking your full potential along the way.
I specialise in helping independent businesses achieve their growth aspirations. I understand that developing a strategic marketing plan—and then implementing it—can feel overwhelming. That’s why I work with you to break it down into manageable steps, creating a clear, actionable plan tailored to your goals. Together, we’ll tackle the challenges of time, resources, or expertise, unlocking your full potential along the way.
I specialise in providing sensible marketing strategy, campaign management, and digital marketing to health and wellness service providers; professional tradespeople and property services; businesses running courses and training; and sole traders, freelancers, and small businesses offering B2B or B2C services. I’m especially passionate about working with values-led businesses that care about people and the planet—those making a positive impact and striving for sustainability in their work.
Karen was great at making a complex job a very easy process. Karen produced two brilliant websites for me very quickly (before schedule and on budget) – as well as liaising with third parties around technical aspects that were way beyond my comprehension. I would highly recommend her services.
Working with Karen has been such a dream! Start to finish, she couldn’t have made it easier. She was able to make sense of the jumble of ideas in my idea and clarify my business. She’s thorough, efficient and flipping friendly to boot! My new website is gorgeous! I just love it. Couldn’t be happier if I tried, with the service I’ve received. She answered all of my billions of emails, in a quick and helpful fashion. I shall really miss working with her. Can’t recommend her enough, for shiny websites, for small businesses 
If get a mo, do take a look at Freelance Mum – it’s all her fab work.
Karen was brilliant; the support she gives us is excellent. Thank you very much Karen, our website looks really good and the design is perfect for our preschool. I can fully recommend Karen to design and set up your web site, she can interpret your ideas and transform them into a professional finished web site.
I cannot recommend Karen highly enough. She took our project from an initial concept and was able to create an extremely professional website as well as giving us lots of advice about marketing strategies. She was lovely to work with, always happy to answer any questions and able to make technical issues easy to understand so that I now feel confident running the website. Thank you so much.
Karen was fantastic to work with. She gave great advice and went above and beyond to produce my website. She is very patient and always on hand if I have any problems and to answer my lists of questions! I am really pleased with the end result. Highly recommended.
Karen has used her knowledge of working with small businesses to design a website that is a perfect fit for my guitar tuition business. She provided lots of ideas and new features for my website that I hadn’t previously considered, and was always willing to go the extra mile to support my understanding of using and updating the website.
Karen is a great person to partner with on a client SEO project as we did at Ambitious PR. Because she is from a marketing background she gets the bigger picture & how SEO fits into the whole campaign & the different types of marketing & PR/editorial copy at play. We worked with her on a client campaign where the client had paid a lot of money out for SEO & web work before & found it techy & confusing & as a result was understandably sceptical. They found Karen’s analysis & recommendations easy to follow & that she ‘was the best SEO person’ they’d worked with. She’s accountable, clear on timings/expectation & good fun to work with!
From initial meeting to end product, my experience with Karen from Sensible Marketing exceeded all of my expectations. She truly immersed herself into my project and set out to fulfil all of my goals for the website, providing constant support and feedback well above the initial remit. Nothing seemed too much hassle and her professionalism was invaluable when it came to the finer points and mistakes in my content I would have missed had I opted to undertake this project alone. I am so thrilled with my new website. Thank you Karen.
I would like to say a massive thank you to Karen at Sensible Marketing for designing my new website Coaching For Good. She has done a brilliant job of clearly conveying the coaching services I offer and created a simple way for individuals and not-for-profit organisations to get in touch. Karen was happy to share her marketing and design expertise and recommendations, whilst being flexible to ensure all of my goals for the website were met. I am very happy with my new website and would highly recommend Sensible Marketing to any small business in need of a website.
